Factori Web Data | Global web browsing & activity data feed (4.2 Billion records)

We offer web activity data of users that are browsing popular websites around the world. This data can be used to analyze web behavior across the web and build highly accurate audience segments based on web activity for targeting ads based on interest categories and search/browsing intent.

Web Data Reach:
Our reach data represents the total number of data counts available within various categories and comprises attributes such as Country, Anonymous ID, IP addresses, Search Query, and so on.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

Data Attributes:
Anonymous_id
IDType
Timestamp
Estid
Ip
userAgent
browserFamily
deviceType
Os
Url_metadata_canonical_url
Url_metadata_raw_query_params
refDomain
mappedEvent
Channel
searchQuery
Ttd_id
Adnxs_id
Keywords
Categories
Entities
Concepts

Use Cases:
Personalized Targeting
Targeting audiences with data enables deeper personalization and higher engagement rates
Data Enrichment
Leverage Online to Offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment.
Market Intelligence
Study various market areas, the proximity of points or interests and the competitive landscape.
Fraud & Cybersecurity
Use the power of multiple alternative data sources to identify fraudulent behavior across digital channels