About this data
Datastream Group has one of the largest sources of mobile beacon & GPS data in the world boasting some of the highest location accuracy in the industry. With it we have the ability to build audiences by location-based habits such as store frequency, event frequency, duration of visit and more.
The places people go and their interests are intricately connected. As a result, location data can tell you a lot about the preferences of individuals and groups. For example, location data can provide insights to help with targeted advertising, investment decisions, and commercial real-estate planning. Wherever people go in the real world provides powerful signals that help data buyers and sellers understand where their customers are, who they are, and what they may want. And wherever you go, there you are.
Retail site selection has come along way in the past decade, largely due to advances in location intelligence. Years ago, a detailed traffic analysis might have involved physically surveilling a potential location for hours or days at a time and counting the number of cars in the parking lot or the number of shopping carts coming out of a store.
Retailers can also use location intelligence to better serve customers in a particular catchment area.
Location-based marketing is another opportunity for retailers to drive increased revenue, by delivering targeted messages to selected consumers when they are nearby. A pet supply store, for example, might present a discount offer to a dog owner who has just stopped by the big-box store next door. Typically that would be presented as a push notification to the consumer’s mobile phone, delivered through a third-party app installed by the user.
Location intelligence also presents retailers with an opportunity to link their customer’s online ex