Lifesight is Asia’s leading trusted data and analytics company for real world intelligence that helps brands and enterprises understand, target, and measure consumers based on their real world behaviour.
We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts at APAC and MENA markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.
- Understand consumer behaviour across touchpoints using online and offline data.
- Improve acquisition, conversion, and retention metrics by store and market.
2. Audience Profiling & Segmentation
- Enrich customer data with additional attributes to reveal O2O behaviours
- Run personalized marketing by targeting micro segments of consumers based on behavioural attributes
3. Retail Site Selection & Optimization
- Rank potential new sites based on footfall pattern, socio-demography and competition
- Optimize existing network using catchment area, cannibalization & competition analysis
- Estimate market share & benchmark with competition
- Gather granular insights correlating sales with footfall, competition and user journey
5. Urban Mobility Planning
- Understand consumer movement by zip code, origin-destination and catchment area (home/work)
6. Investment Analysis
- Use footfall data as leading indicator for business per
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People data is our proprietary anonymized mobile user dataset that links mobile advertisers IDs to multiple people attributes related to demographics, device ownership, audience segments, key locations and more. This enables user to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.
We offer high quality persistent human mobility data (a.k.a location data) collected from location aware mobile apps using an embedded SDK. This data feed is aggregated from multiple data sources globally and is delivered as a daily dump to a location of your choice.All data collected in anonymized and explicitly opted-in data where clear consent and terms of usage are dictated.
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Data provided by Lifesight
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