Factori_Global Location Intelligence/POI/Visitation data with Profiles

Category : Geographics

/uploads/offer/medium/offer_350.png Factori_Global Location Intelligence/POI/Visitation data with Profiles

Description

Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Location Intelligence Data Reach:
Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data.
For instance, in order to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.

Use Cases:
Credit Scoring:
Financial services can use alternative data to score an underbanked or unbanked customer by validating locations and persona.
Retail Analytics:
Analyze footfall trends in various locations and gain an understanding of customer personas.
Market Intelligence:
Study various market areas, the proximity of points or interests, and the competitive landscape
Urban Planning:
Build cases for urban development, public infrastructure needs, and transit planning based on fresh population data.

Description

Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.



Location Intelligence Data Reach:

Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data.

For instance, in order to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.



Use Cases:

Credit Scoring:

Financial services can use alternative data to score an underbanked or unbanked customer by validating locations and persona.

Retail Analytics:

Analyze footfall trends in various locations and gain an understanding of customer personas.

Market Intelligence:

Study various market areas, the proximity of points or interests, and the competitive landscape

Urban Planning:

Build cases for urban development, public infrastructure needs, and transit planning based on fresh population data.

Data Products
Product Name Time Period Price Purchase View